top of page
background_edited.png

The Dirty Word

The Dirty Word Business Book by Alister Esam

I was a frustrated CEO and Founder who felt so passionately about my business I was working 80 hours a week trying to make everything perfect. At the same time I drove my employees up the wall.  Disempowering them to the point that they could no longer contribute to the business, demotivating them and heaping more stress on myself.

​

I found salvation in a surprising place. People associate process with control, monotony, routine, the status quo and with an overall death of creativity. It's a Dirty Word they try to avoid.

​

I discovered that if implemented correctly it provided empowerment, autonomy and creativity for employees and delivered business freedom for himself with total reassurance my business was running itself. 

​

It also enabled me to massively accelerate improvement in my business by harnessing my team's collective brainpower.

​

This book looks at why process is so important, why people get it so wrong and make it so horrible and how to put it in place in a new way which can change the whole culture of a business.        

​

​

apple-ibooks-button_edited.png
Amazon-button_edited.png
blockback.jpg
blocks.jpg

Investor and Innovator

Passionate about driving innovation and supporting the next generation of tech start-ups, I focus on investing in dynamic, high-potential businesses that are reshaping industries.

 

Alongside funding, I actively mentor CEOs, helping them navigate challenges, scale efficiently, and foster sustainable growth. My involvement varies from mentoring CEO's, being a sounding board for their ideas and issues through to being totally hands off. It’s an immensely rewarding thing to do – helping accelerate progress and playing a small part in them realising the success they can achieve.

 

I combine this with my unerring passion to continually find new and better ways to do things. It’s always been a central part of who I am, the difference these days is that I’ve learned how to best deploy this innovation in a meaningful and valuable way. 

bottom of page