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Book - The Dirty Word

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Alister Esam was a frustrated CEO and Founder who felt so passionately about his business he was working 80 hours a week trying to make everything perfect. At the same time he drove his employees up the wall.  Disempowering them to the point that they could no longer contribute to the business, demotivating them and heaping more stress on himself.

He found salvation in a surprising place. People associate process with control, monotony, routine, the status quo and with an overall death of creativity. It's a Dirty Word they try to avoid.

Alister discovered that if implemented correctly it provided empowerment, autonomy and creativity for employees and delivered business freedom for himself with total reassurance his business was running itself. 

It also enabled him to massively accelerate improvement in his business by harnessing his team's collective brainpower.

This book looks at why process is so important, why people get it so wrong and make it so horrible and how to put it in place in a new way which can change the whole culture of a business.



Click here to download chapter 6

Free - The Dirty Word Assessment

How good is your organisation at managing the balance of process empowerment?

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                                                                                                                             Many business leaders struggle to measure organisational health in a meaningful                                                                                                                                 way, which creates difficulty for senior management in their attempts to improve it.                                                                                                                                

The assessment uses simple questions to identify which traits are working and which need improvement, allowing senior management to focus their efforts.


The easiest way to help your teams get it right, every time.

Workflow & tasks exactly as your processes, all in one system.

Help marketing, sales, operations, finance & HR work together, like clockwork.

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